Tina Terada Altamura
Strategy and Marketing Executive Director @Customer Focused Strategies
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WORK HISTORY
Strategy and Marketing Executive Director @Customer Focused Strategies
Bozeman, MT, US
Successfully leading and guiding cross-functional teams across client organizations to assess market trends and drivers to form marketing, sales, and business strategy, segment-based tactics, and executing effective go-to-market and post-launch optimization. Unique ability to embody aspects of clients’ culture and contribute to fortifying and enriching it through integrated brand vision, marketing strategy, and authentic customer experiences.Delivering positive business outcomes over multi-year engagements with industry leaders such as Ericsson, Hitachi, Georgia Power, Microsoft, Vonage, Cardinal Logistics, leaders and startups in the healthcare space, and others-Business and Marketing Strategy: Establishing structured methodology and disciplined processes to assess and quantify new revenue, profitability, and customer engagement opportunities-Intense Focus on the Customer: Inspiring clients to view offers, messaging, and service through the eyes of the customer by thoroughly understanding and mapping the customer journey, value chain, and touch points, earning loyalty and brand equity-Go-to-Market Planning and Execution: Instituting go-to-market plans anchored by the customer experience, brand authenticity, and business goals-Content / Campaign Strategy and Execution: Devising value-added messaging and content strategy to build brand and drive engagement across segments and traditional, digital, and social platforms-Performance and Impact: Developing measurement framework, monitoring KPIs and benchmarks to continuously improve programs and business impact
EDUCATION
Lewis & Clark College
Bachelor of Arts (B.A.), Business Administration and Management, General
ABOUT TINA TERADA ALTAMURA
I build marketing engines that take technical, highly regulated startups from foundational scale to market leadership. In sectors like fintech, healthcare, and tech, the biggest barrier to growth isn\'t a lack of features – it\'s complexity. My specialty is translating complex, unrelatable concepts into customer-obsessed narratives. Anchoring these stories in persona-based customer journey and experience frameworks ensures that GTM programs translate into high-impact, measurable results. I don’t just advise from the sidelines; I embed as a leader to install the infrastructure founders and leaders need to scale sustainably. This means more than a launch; it’s about modeling the budgets, hiring the talent, and engineering the processes that turn a \"scrappy\" startup into a disciplined, data-driven organization.Select Career Highlights:• Zero-to-One Launch: Led a B2C business within a Fortune 50 telecom from zero-to-one, capturing $23M in revenue and 250K customers in year one• Top-of-Funnel Growth: Engineered a seasonal campaign for a narrow, regulated healthcare cohort, building top-of-funnel growth with 300M impressions at $1.53 CPC, significantly outperforming industry benchmarks• Operational Velocity: Reduced product launch cycles from 24 to 7 months through process and workflow engineering• Growth at Scale: Scaled an adjacent B2X line-of-business through an integrated strategy that delivered >61M impressions and $700K in SQLsMy Vision for Purposeful AI: I am focused on the purposeful application of AI to drive operational efficiency and scalable growth. By integrating AI-based services into the marketing stack, I help organizations move faster, automating the “routine” to clear a path for higher-level strategy and more authentic, human-centric brand connections.Combining a career’s worth of high-stakes experience with a persistent curiosity for emerging technologies allows me to help organizations scale with intention. The goal is to build marketing ecosystems designed for the long-term lifecycle of a business – moving fast to capture initial market share, then installing the discipline required to manage sustainable, multi-year growth. By helping leaders navigate complexity, I ensure organizations achieve both authentic brand affinity and measurable business outcomes.
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