Tim Stoops
Vice President - Market Research, Insights & Creative @Northwestern Mutual
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WORK HISTORY
Vice President - Market Research, Insights & Creative @Northwestern Mutual
Championing 30+ creatives and analysts in delivering enterprise insights and market research, centralizing annual requests via Workfront portals to streamline operations and fuel insight-led creative strategies boosting new client sales, premium growth and advisor retention.
EDUCATION
Rumson-Fair Haven High School
Diploma
Pace University - Lubin School of Business
MBA, Marketing Management
Monmouth University
BS, Marketing Management
SKILLS
ABOUT TIM STOOPS
Driving Enterprise Growth Through Insights & CreativeVP of Consumer Insights & Creative at a Fortune 500 financial powerhouse, savvy in leading cross-functional teams to deliver data-fueled strategies that boost premium growth, reinvested legacy agency costs by 20% into new revenue generating activities, and elevated financial planning perceptions for our by 7+ points in 18 months. Pioneer emerging AI-powered insight platform(s) and Adobe creative workflows, accelerating annual creative output velocity by 10% while also aligning creative output to P&L and department OKR priorities like advisor retention and client LTV. My biggest wins? Transforming siloed research into an enterprise-wide decision engine that directly fueled $500M+ in cost avoidance.Unique Value in B2B Scale:What sets me apart: Translating consumer voices into executable B2B strategies for complex financial products, blending rigorous insights with bold creative that cuts through category noise and drives advisor adoption. I’ve orchestrated full-spectrum activations—from centralized intake portals streamlining annual requests to thought leadership PR positioning execs as industry SMEs—delivering in-house agency ROI not just metrics. In high-stakes Fortune 500 environments, I own the bridge between consumer truth and business velocity, ensuring every dollar in creative spend is compounded into profitable scale.Servant Leader Empowering Teams:A collaborative servant leader at heart, I thrive on elevating talent: Coaching emerging creatives into award-winners, upskilling insights pros via thoughtful consumer need-based roadmaps and fostering cultures where eNPS has soared through transparent wins and shared sense of ownership. My style? Roll up the sleeves for workshops, celebrate frontline ideas, and prioritize team passion alongside results—because inspired teams build desirable brands. Open to connecting to discuss ways to scale insight functions, creative innovation best practices, and your next big change management pivot.
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