Tim Roe

Strategy Director @Valix

Milton Keynes, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2025 — Present

Strategy Director @Valix

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Milton Keynes, GB

I’ve joined Valix at a time when many e-commerce brands are looking to translate platform capabilities into meaningful outcomes. My role is to ensure strategy leads the conversation — not tools, tactics, or templates.At its core, my focus is helping brands unlock strategic clarity in environments often defined by noise, overcomplexity, and underperformance. That means challenging assumptions, sharpening positioning, aligning Martech investments to commercial outcomes, and building frameworks that turn retention marketing from a cost centre into a growth engine.If you’re a brand (or platform) looking to move beyond fragmented campaigns and into deliberate, customer-centric growth — I’d love to connect.#CRMStrategy #RetentionMarketing #MarTech #CustomerGrowth #LifecycleMarketing #StrategicLeadership #EcommerceStrategy

EDUCATION

2007 — 2009

Institute of Data and Marketing (IDM)

Professional Diploma Direct and Interactive Marketing , Marketing

N/A

Northumbria University

Post Graduate Certificate in Data Protection Law & Information Governance , Data Protection

2019 — 2021

Institute of Risk Management

International Certificate in Enterprise Risk Management, Risk Management

SKILLS

Mobile MarketingMarketingDatabase MarketingCustomer AcquisitionSegmentationAdvertisingMarket AnalysisEmail MarketingAccount ManagementDigital StrategyOnline MarketingConversion OptimizationWeb MarketingEcrmDigital MarketingMulti-Channel MarketingDeliverabilityWeb AnalyticsDirect Marketing

ABOUT TIM ROE

I work with leadership teams and boards to bring structure to scale—translating ambition into repeatable performance, operational resilience, and investor-ready governance.With over two decades of experience in data-led growth, marketing technology, and regulatory transformation, I help organisations navigate the twin demands of commercial expansion and external scrutiny. From early-stage scale-ups to mature SaaS and martech businesses, I specialise in building confidence—across customers, regulators, investors, and the board.My work sits at the intersection of growth strategy, data governance, and risk intelligence:> Creating reporting structures and risk frameworks that withstand investor due diligence> Implementing ISO 27001 and GDPR-aligned data controls without slowing down innovation> Strengthening board oversight of information risk, AI use, and customer trust> Leading through transformation—remote operations, market shifts, compliance changeI’ve chaired industry taskforces on GDPR, AI, and post-Brexit data law (DPDI), advised the UK government, and led ISO-certified risk management programs—all while driving measurable commercial outcomes.Today, I lead Strategy at VALIX, an AI focused strategic martec consultancy. Driving value and effciency through innovation and pragmatic Governance.

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Tim Roe — Strategy Director at Valix in Milton Keynes, GB | Unifers