Timothy Klinedinst
Senior Integrated Marketing Manager @Simmons Foods
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WORK HISTORY
Senior Integrated Marketing Manager @Simmons Foods
Rogers, AR, US
Direct Amazon/Chewy 1P and Walmart 3P commercialization strategy, balancing sponsored media investment against retail math to drive profitable growth• Align cross-functional teams (Sales, Supply Chain, Finance, R&D) to ensure launch readiness, inventory flow, and promotional efficiency• Optimize SKU portfolio decisions based on velocity, incrementality, and margin performance• Translate full-funnel marketing initiatives into measurable commercial outcomes• Guide trade and promotional cadence to improve retail performance without eroding PPMImpact:• Improved retail velocity while maintaining margin discipline in a compressed trade environment• Increased Amazon channel contribution through media optimization tied to NTB acquisition and retention strategy• Streamlined cross-functional planning process, reducing execution gaps between sales and marketing
EDUCATION
Community College of the Air Force
Associate of Science (AS), Human Resources Management/Personnel Administration, General
Park University
Bachelor of Science (BS), Marketing
Park University
Bachelor of Science (BS), Business Management and Human Resources
SKILLS
ABOUT TIMOTHY KLINEDINST
I lead integrated growth strategies in CPG where retail math, eCommerce execution, and cross-functional alignment intersect.With a foundation built through military leadership and refined across corporate marketing environments, I’ve learned that sustainable growth is never accidental — it’s operational.Over the past decade, I’ve led teams and initiatives across:• Amazon 1P & 3P strategy• Retail commercialization & margin optimization• Full-funnel marketing execution• SKU portfolio decisions & launch strategy• Cross-functional sales, supply chain, and marketing alignmentI approach marketing as a business operator, not just a brand builder.ROAS matters.But contribution margin matters more.Velocity matters.Operational discipline matters most.Whether navigating complex retail environments or building high-performing teams, I believe clarity, accountability, and commercial awareness drive performance.Northwest Arkansas continues to be one of the most dynamic ecosystems in CPG — and I’m passionate about building brands and teams that win here.
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