Timothy Scales
Manager, Business Insights @CMI Media Group
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WORK HISTORY
Manager, Business Insights @CMI Media Group
Philadelphia, PA, US
Lead a team of Business Insights analysts supporting multichannel campaign optimization for an alliance brand through performance analytics and insight delivery• Analyze multi-source marketing and audience datasets to uncover performance drivers and translate findings into clear, actionable insights through executive-ready storytelling, visualization, and client presentations• Manage digital agency of record to align and integrate campaign performance results with enterprise media reporting
EDUCATION
Indiana University of Pennsylvania
Bachelor of Science, Communications
ABOUT TIMOTHY SCALES
Data-driven marketing professional with 10+ years’ experience translating complex digital media performance data into strategic insights that drive optimization and measurable results. Experienced in data governance, Adobe Analytics, and omnichannel enablement across pharmaceutical organizations and agencies. Adept at leading teams, aligning cross-functional stakeholders, and operationalizing marketing intelligence at scale.
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