David Godwin

Sr Business Analyst @CMI Media Group

Philadelphia, PA, US

Led and generated monthly campaign performance analyses and optimization recommendations to planning teams • Played a crucial role as the primary point of contact between the business and technology partners, effectively facilitating seamless processes to ensure successful outcomes. • Proactively identified and interpreted key drivers behind marketing and media performance, and deliver insights to channel owners to optimize efficiency of spend and performance of media as aligned with business goals • Strategizes the development of value-enhancing digital strategies to drive increased business effectiveness • Responsible for providing regular campaign analysis and optimizations using a defined set of KPIs for all assigned accounts • Worked closely with department leaders to generate reporting and analysis of trends and support for optimization efforts • Partnered with data analytics team to ensure data is being collected from both client and suppliers for objectives and KPI’s • Provides team leadership regarding the implementation of new initiatives, including organizing, controlling and reporting functions • Created a ticketing system for high level team priorities to improve cross functional team communication and outcomes • Horned expertise to explain to stakeholders and teams the intricacies of targets audience and brand details • Developed a thorough knowledge of each client\'s data sources to analyze and interpret trends. • Enabled process improvements by creating walk-throughs and other skill development docs

MyTech Bestfriend

Specalisation, Business Intelligence & Business Analysis

Per Scholas

Training, Information Technology

Florida Institute of Technology

Master of Business Administration - MBA, Cybersecurity

University of Nigeria, Nsukka

Bachelor's degree, Political Science & Statistics

Simplilearn Alumni

Specialization, Business Analytics with Excel

Purdue University

Post Graduate Program, Data Science