Tim Ortiz
Product Marketing Manager @Cayosoft
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WORK HISTORY
Product Marketing Manager @Cayosoft
US
As a core member of Cayosoft’s go-to-market and brand leadership team, I drive integrated product marketing strategy, messaging, and creative execution across all demand generation, branding, and digital channels — transforming how the world sees identity security, hybrid IT resilience, and AD/Entra ID protection.Key Responsibilities & Leadership Highlights• Serve as the strategic and creative force behind our positioning, branding, and demand-generation ecosystem, defining the narrative and visual identity for Cayosoft’s suite of hybrid identity protection and recovery solutions.• Lead the website rebuild, including new architecture, messaging frameworks, conversion flows, and alignment with enterprise buyer journeys — strengthening Cayosoft’s digital brand and SEO footprint.• Oversee concept and production for brand ads, video campaigns, and multi-format creative executions that drive awareness, engagement, and pipeline acceleration.• Partner closely with Product, Sales, DevOps, and Customer Success to translate market insights into compelling positioning, differentiated product stories, and measurable campaigns.2025 Business Impact & Achievements• Developed booth theme, messaging, and digital content for Microsoft Ignite 2025 (San Francisco), where Cayosoft’s presence generated exceptional recognition, high-value leads, and new pipeline opportunities — including standout product reveals and partner engagements at the conference.• Contributed to record-breaking performance in 2025, with significant increases in Marketing Qualified Leads (MQLs) and revenue growth that outpaced historical benchmarks — underscoring the value of integrated messaging and creative storytelling in driving business outcomes.• Strengthened Cayosoft’s market stature during a year of triple-digit growth and industry recognition, including expanded Gartner references and strategic account wins across enterprise and public sector segments.
EDUCATION
San José State University
B.A., Advertising
SKILLS
ABOUT TIM ORTIZ
I’m a storyteller who turns complex strategies into clear, actionable narratives that unite leaders, teams, and customers. My strength is blending vision with execution—aligning stakeholders under a shared direction and delivering campaigns that drive measurable results.I’ve led enterprise software rebrands that boosted pipeline and bookings, launched AI and data management products, and built Fortune 500 communications that accelerated adoption and recruitment. From B2B marketing to internal change initiatives, I bring creativity, analytics, and relentless execution to every project—always connecting messaging to business impact.Unafraid of the moment, likely to do something great.
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