Tim Canfield

WORK HISTORY

EDUCATION

SKILLS

ABOUT TIM CANFIELD

A senior marketer with proven success in the management and pro-active delivery of innovative marketing solutions across the UK, European and wider global markets. The ability to provide clarity of both vision and strategy across a broad range of marketing campaigns, creative flair and the communication skills needed to build strong and effective relationships with colleagues and stakeholders alike, have resulted in consistent high performance. In addition, a highly personable and enthusiastic approach has helped create a wider commitment from teams and individuals.ACHIEVEMENTS:• Changed the business culture from reactive to pro-active through a campaign based marketing strategy delivering qualified leads and £3.3M incremental revenue per annum • Contribution to near double digit Book of Business and EBITDA growth and extremely successful private equity sale if business• Developed a new “Academy” training course program that educates clients, builds customer loyalty, managing the staff and P&L to generate £1.2M additional revenue• Designed and implemented a Social Media strategy and plan that utilises Twitter, LinkedIn and Facebook to engage with clients, prospects and end users, delivering followers • Built relationships with sales and operations teams, devising and delivering the strategies and engagement campaigns supporting successful growth of existing business lines and identifying new opportunities for future expansion• Introduced new CRM and email marketing systems to establish lead queues and build pipelines for growth, providing clear analysis of future opportunities, and KPI’s to measure and provide direction for the marketing team