Tima Veloso Rocha

Director, Licensing Operations, North America @Softchoice

Brampton, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2019 — Present

Director, Licensing Operations, North America @Softchoice

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Toronto, ON, CA

Oversaw all operational activities required to grow our Microsoft licensing business and ensured program compliance and operational effectiveness. The Licensing Department consisted of four unique licensing program teams, along with a Post Sales Management team and a Fee Management Team. Reported to the Senior Vice President, Revenue, Operations, and Strategy.• Developed and managed the Microsoft Licensing Operations strategy, defining long-term aspirations and establishing systems and resources for execution, while collaborating with the Senior Sales Leadership Team and Microsoft Category Leaders to align category strategies with the corporate vision.• Collaborated with Microsoft Sales Leadership teams to ensure compliance with partnership obligations, while overseeing existing risk management strategies and ensuring adherence to program requirements.• Led multiple process improvement projects to elevate key performance targets, achieving an 80% improvement in quote turnaround times and a 67% increase in license fulfillment turnaround time.• Improved fee management processes, resulting in the identification of approximately $650K in additional fees annually.• Reported monthly performance metrics to the Senior Leadership Team, including action plans for underperforming metrics. • Identified trends, challenges, and risks within processes, technology, and enablement, applying critical thinking and analytical skills to provide remediation and implement solutions.• Monitored and evolved the team as business trends and drivers changed, while providing overall leadership to foster excitement in the Microsoft strategy and enhance employee engagement.• Delivered ongoing operational and cost improvement projects.• Prepared annual budgets and business case justifications for capital expenditures.

EDUCATION

2000

Schulich School of Business - York University

Project Management Masters Certification

2006

Bay3000

ITIL Foundation

N/A

Toronto School of Management

Business Administration Diploma

2008

eZ-Sigma

Six Sigma Black Belt

2013

The Wharton School

Operations Management and Supervision

ABOUT TIMA VELOSO ROCHA

An accomplished leader with expertise in operations management, specializing in optimizing processes to maximize business results and organizational effectiveness. Proven track record of overseeing project delivery aligned with business strategy. Innovative and analytical, with comprehensive management knowledge and a talent for developing and motivating cross-functional teams in fast-paced environments. KEY SKILLS AND CERTIFICATIONS Project Management Methodologies (PMI) Balance Scorecard Development (KPIs) Six Sigma Black Belt (Certified @ eZsigma) Business Requirements Identification & Documentation Process and Statistical Analysis ITIL Foundation Training (Level 1 Certification)

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Tima Veloso Rocha — Director, Licensing Operations, North America at Softchoice in Brampton, ON, CA | Unifers