Tim Blumer

Customer Engagement Management @Volkswagen

Berlin, DE

2024: Ensured scalable multi-brand CRM business architecture on Salesforce as Business Owner CRM Directed and executed In-Car CRM for Volkswagen Group brands2023: Ventured into a new role as the Business Owner for CRM Campaigns at Volkswagen brand2022:Sabbatical 2021: Maintained Product Ownership for Volkswagen Brand Salesforce Campaign Management Developed and executed CEM strategy and operations tailored for e-mobility customers Implemented measures to enhance customer retention, satisfaction, and Customer Lifetime Value (CLV)2020: Continued Product Ownership for Volkswagen Brand Salesforce Campaign Management Formulated and implemented a multi-channel CEM strategy Implemented CEM marketing automation for enhanced efficiency2019: Orchestrated customer engagement management for Volkswagen We Assumed Product Ownership for Volkswagen Brand Salesforce Campaign Management Established team for Customer Engagement Management (CEM) Executed the international rollout of CEM, utilizing Agile project management methodologies (SAFe)2018: Ensured GDPR-readiness for data-driven marketing Conducted marketing tech scouting to stay abreast of industry trends Developed and implemented customer retention strategies with a focus on legal compliance2017: Formulated and executed a data strategy for digital services Led technological marketing-readiness efforts for apps and websites Successfully implemented performance marketing at the OEM level Introduced and managed referral marketing programs Directed acquisition marketing for We Park