Lea Pölkow
Trainee Data Driven Communications @Volkswagen
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WORK HISTORY
Trainee Data Driven Communications @Volkswagen
Wolfsburg, DE
Media analysis of projects, products & events• Analyses for the social media team (trends, owned channel performance, competitors.)• Implementation of an own-channel reporting tool• Coordination with an external agency for projects & analyses• Support for internal social media & data workshops, influencer selection and an internal management event• Organisation of a DAX-40 benchmark meeting• Project: Budget planning for all corporate communications activities for 2025• Project: Creation of internal video content
EDUCATION
TechLabs
Digital Shaper Program, Web Development
Hochschule für Angewandte Wissenschaften (HAW Kiel)
Master of Arts - MA, Angewandte Kommunikationswissenschaften
Dongguk University
Study Abroad Semester, Management, International Relations, Persuasion & Camapign
Wellington Girls College
Year abroad
London Metropolitan University
Study Abroad Semester, Media, Marketing and Youth Culture
University of Europe for Applied Sciences
Journalism and Business Communications (B.A.), Media, Journalism, PR, Marketing, Business Administration
ABOUT LEA PÖLKOW
Communications & Data Trainee @Volkswagen | M.A. Applied Communication Sciences
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