Danielle Dobbs
VP - Marketing Manager @Bank Of Central Florida
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WORK HISTORY
VP - Marketing Manager @Bank Of Central Florida
Lakeland, FL, US
Identify growth opportunities in existing and new markets Align sales and marketing initiatives Lead product strategies and implementation Storytell client experiences Ensure adherence to brand guide and brand voice Collaborate with cross-departmental teams Build campaigns for target audiences Manage media budget Negotiate media buys and schedules Market research Plan and review internal and external communications Manage community sponsorships and partnerships Coordinate corporate events Review media metrics and key performance indicators Execute media strategies across various mediums (website, email, social media, print publications, digital, etc.)
EDUCATION
University of Central Florida
Major: Entrepreneurship & Management; Minor: Hospitality, Entrepreneurship/Entrepreneurial Studies
ABOUT DANIELLE DOBBS
As a marketing professional, I focus on understanding the behaviors and desires of target audiences and optimizing key branding opportunities that align with a company\'s strategic growth plan. I work with the executive, sales, and customer service teams to maintain alignment in communication across the organization. My expertise include of media budget research and planning, collaborating with creatives to execute campaigns, motivating team members, providing vision, and building media partnerships. As a team player, I work hard to collaborate with leadership and peers to strengthen the overall impact and mission of the company.
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