Tiffany Wade
Associate Director of Integrated Planning @Essencemediacom
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WORK HISTORY
Associate Director of Integrated Planning @Essencemediacom
Clients: Google, JP Morgan Chase, Miro, WalgreensAs an Associate Director of Integrated Planning at EssenceMediacom, I oversee a team of media planning associates while collaborating with internal and external departments to deliver effective and innovative B2C and B2B marketing campaigns for clients across various industries
EDUCATION
Malone University
Master of Arts - MA
The University of Akron
Bachelor of Arts - BA
ABOUT TIFFANY WADE
As an Associate Director of Integrated Planning at EssenceMediacom, I oversee a team of media planning associates while collaborating with internal and external departments to deliver effective and innovative B2C and B2B marketing campaigns for clients across various industries. I have over 8 years of experience in media planning, execution, and optimization, and a Master of Arts in Organizational Leadership from Malone University.My core competencies include media planning, leadership, and strategy, which I developed and honed through my previous roles at Effectv and Spectrum Reach. I also have strong skills in adaptability, resilience, and problem solving, which I demonstrated by earning three certifications from McKinsey & Company in 2023. I am passionate about creating impactful and measurable media solutions that help businesses connect with their right audiences and result in growth and success.A personal passion of mine is volunteering and giving back to my community, personal and professional. I serve as a mentor in both She Runs It and Black Girls in Media professional groups. I am currently serving on the NAMIC Atlanta Board of Directors as Treasurer, and serve as Girl Scout Troop Leader and Treasurer. Within my current organization, I am an Executive Leader of the Black and LatinX ERG, and have obtained an ERG leader certification through Seramount.Always happy to grow my network, please connect with me to discuss advertising strategy, leadership, or professional development opportunities.
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