Tiffany Sanford
Team Lead, Demand Generation @Cvent
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WORK HISTORY
Team Lead, Demand Generation @Cvent
At Cvent, I lead demand gen initiatives focused on turning engagement into pipeline, not just awareness.My work centers on video, owned media, interactive demos, and conversion experiences that help buyers self-educate and signal intent before Sales ever enters the conversation. Over time, I’ve taken ownership of underutilized channels and rebuilt them into scalable demand engines.That includes launching Cvent’s first-ever Request a Demo experience, growing YouTube and short-form video into reliable acquisition channels, scaling podcast and video distribution, and partnering closely with sales to ensure demand efforts translate into real opportunities.
EDUCATION
Athens State University
Bachelor of Science - BS, Business Management and Human Resource Management (Dual Major)
ABOUT TIFFANY SANFORD
Hi, I\'m Tiffany! When I’m not chasing my two-year-old or two golden retrievers, biking, painting, or listening to a podcast, you’ll usually find me creating demand that actually turns into pipeline. I work at the intersection of creativity and revenue, designing demand gen programs that create demand, guide action, and make it easier for the right buyers to raise their hands. Video, content, interactive demos, and conversion experiences aren’t “brand plays” to me; they’re growth systems that should compound over time and support real sales conversations.Curiosity, integrity, collaboration, and clear communication guide how I work. I care deeply about the marketing community, staying close to evolving buyer behavior, and continuously testing better ways to connect with audiences who are increasingly skeptical of being marketed to.My focus is simple: deliver high-quality leads to sales while improving the customer experience. That means prioritizing the channels and tactics that both create demand and capture intent, then pressure-testing them against real engagement and conversion data, not opinions.Over the years, I’ve led and scaled demand initiatives across B2B SaaS and B2C environments, turning underutilized channels into durable growth engines and partnering closely with sales to ensure engagement translates into opportunity. I’m especially comfortable in the messy middle, where attention is scarce, and clarity matters most.If you’re building demand programs that need to sound human, move fast, and drive growth without sacrificing trust, let’s connect!Specialties: • Demand Generation • B2B & B2C Marketing • B2B SaaS • Growth & Performance Marketing • Integrated & Multi-Channel Campaigns • Video & Podcast Strategy • Conversion Rate Optimization • Web UX • SEO • Paid Social & Paid Search • Sales Enablement • Partner Marketing • Go-To-Market Strategy
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