Tielor McBride

Global Director, Experience @Mac Cosmetics

New York, NY, US

Spearhead 25+ yearly cross-platform experiential creative initiatives that align with our global brand strategies- Drive campaign activations for new product launches, commercial innovations, collaboration programs, marketing brands, and products- Develop global creative guidelines, ensuring consistency while empowering regional teams to execute localized, culturally resonant campaigns resulting in 10k plus global events- Partner with marketing teams to craft and refine impactful 360-degree creative briefs that align with business objectives, brand strategies, and creative continuity- Conduct quarterly competitive analysis and trend research in advertising, experiential, retail, visual merchandising and architecture to sharpen insights into brands and fuel cutting-edge creative concepts- Cultivate a team culture focused on creative excellence and consumer-centric storytelling while enhancing product benefits and claims articulation- Leverage expertise in digital design, social media, motion graphics, video, and UX to create engaging, modern campaigns that resonate across platforms- Lead by example to Inspire cross-functional teams and agencies.Provide direction and mentorship for direct reports.

University of Cincinnati College-Conservatory of Music (CCM)

BFA, Scenography