Tibby Rothman

Director of Marketing and Communications @Aia Los Angeles

Los Angeles, CA, US

Hired as “Marketing Strategist.” Promoted to “Director” in January 2017.) Organization ramps-up programming by six-fold during tenure. Market over 150 events, annually, including seven conferences and four major award programs, to AIA|LA members, professionals who work in the built environment and the public. Increase organization’s visibility; members state “the AIA|LA is everywhere.” Consistently exceed sales goals for conferences. Contribute strategic programming elements that connect with target audience. Add social media to organization’s previous marketing tools. Introduce and implement narrative videos that are substantive and promotional, resulting in significant increases in post views. Successfully launch awards program by establishing tactics and an alliance with a national architectural publication. Institute communications that inform members of activity results. Establish workflows to enhance efficiency, accuracy, and uniformity for intraorganizational departments and committees.