Thusitha Abeyesekera
Ibg, Portfolio Strategy @BAT
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WORK HISTORY
Ibg, Portfolio Strategy @BAT
GB
Creating a global strategy to win in a complex and regulated industry, alongside a bunch of fun, inspired and talented people
EDUCATION
University of Cambridge
Master of Business Administration - MBA, Downing College
CIMA
Fellow - FCMA, Management Accounting
University of Leicester
Master's degree, International Marketing
Cambridge Judge Business School
Master of Business Administration - MBA, Business Administration and Management, General
The Manchester Metropolitan University
BSc (Hons) First Class, Business Administration
CIM | The Chartered Institute of Marketing
Chartered Marketer, Marketing
CPA Australia
Chartered Professional Accountant, Finance, General
SKILLS
ABOUT THUSITHA ABEYESEKERA
As Marketing Director at BAT, I work with a talented team to develop and implement a global strategy in a complex and regulated industry. My role emphasizes collaboration, strategic planning, and driving impactful commercial outcomes. With over 15 years of experience in brand strategy and commercial execution across Europe and Asia, I have contributed to global brand development and P&L delivery in diverse geographies. My focus remains on leveraging consumer insights and driving performance transformations in the marketing domain
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