Alicja Jelec

Area Head of Insights and Foresights, Central Europe @BAT

Hamburg, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2023 — Present

Area Head of Insights and Foresights, Central Europe @BAT

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EDUCATION

2003 — 2005

University of Warsaw

Chemistry

2001 — 2006

SGH Warsaw School of Economics

Master's degree

2004 — 2005

Sciences Po

Sokrates Erasmus

SKILLS

ManagementMarketingMarketing StrategyTeam ManagementSegmentationBrand ManagementBusiness PlanningStrategic CommunicationsMarket PlanningProduct DevelopmentConsumer ProductsCustomer InsightAnalysisCross-Functional Team LeadershipProduct MarketingMarketing CommunicationsForecastingMarket ResearchBrand ArchitectureCompetitive AnalysisFmcgMarketing ManagementBusiness StrategyMarket AnalysisMarketing ResearchTrade MarketingInternational MarketingIntegrated MarketingStrategyBrand Development

ABOUT ALICJA JELEC

15 years of cross functional experience comprising of: consumer insights, business planning, commercial finance, brand marketing, new product and portfolio development and countries launch strategies. Passionate about shaping consumer centric brand and corporate strategies. Focused on empowering teams.

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