Summer Tran
Director, Product Marketing @Aderant
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WORK HISTORY
Director, Product Marketing @Aderant
Head of product marketing for all Aderant products and solutions.
EDUCATION
Penn State Smeal MBA Program
Master of Business Administration (M.B.A.), Marketing, Strategic Leadership
Foreign Trade University
Bachelor’s Degree, Economics and International Business
SKILLS
ABOUT SUMMER TRAN
Marketing and growth leader with 13 years of experience in B2B strategic marketing. Proven track record of building brands from the ground up and generating millions in revenue at Fortune 500 companies as well as high-growth SaaS startups. Extensive experience in developing strategic positioning & messaging, go-to-market strategies, and demand generation strategies that resulted in exponential ROI and revenue growth.Core strengths:+ Team Building & Talent Development+ Go-to-market Strategy+ Product Marketing+ Product-Led Growth+ Brand Management+ Storytelling & Content Creation+ Omni-channel Demand Generation (Email Marketing, Content, SEO, Ads, PR, Events, Webinars, etc.)+ Account-based Marketing+ Digital Marketing+ Customer Marketing+ Innovation & New Product Development+ Budgeting, P&L Management+ Market Research & Marketing Analytics+ Customer Personas Development, Messaging & Positioning+ Partner & Channel Marketing+ New Business Development
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