Laura T.

Marketing Coordinator @Net Health

Pittsburgh, PA, US

Developed and executed a diverse webinar strategy for healthcare settings, collaborating with cross-functional teams and third-party subject matter experts to engage, promote, and present high-quality webinars, effectively driving lead generation through promotional campaigns.•Led the development and implementation of comprehensive presentation best practices for webinar subject matter experts, ensuring that branding was upheld and optimizing content delivery for consistent messaging.•Produced and managed webinars and virtual events using GoToWebinar, ensuring seamless execution, audience engagement, and post-event analysis.•Internally planned and co-produced Town Halls for existing customers in partnership with the Customer Management Team.•Leveraged Wistia to host and organize video content, making it easily accessible and engaging for sales teams and prospects.•Utilized Highspot to centralize and organize content for sales enablement, ensuring that the sales team had the most up-to-date and effective resources at their disposal.•Collaborated seamlessly with team members to facilitate the accurate and timely input of marketing leads into Salesforce, ensuring a streamlined and efficient process for lead management.•Contributed to the implementation of a project management system, enhancing overall workflow efficiency and project tracking across entire marketing department.•Started a new Employee Resource Group and collaborated with other founding members to host virtual events and execute philanthropic efforts.

Wingate University

Bachelor of Science - BS, Public Relations, Advertising, and Applied Communication

University of North Carolina Wilmington

Master of Integrated Marketing and Communication, Communication, General