Thomas Baer

Group Head of Rothmans @BAT

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2022 — Present

Group Head of Rothmans @BAT

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London, GB

Helping to grow the brand globally to £1bn GM annually.

EDUCATION

1997 — 2001

University of St.Gallen

Master of Arts - MA, Media Communication Management

SKILLS

Pricing StrategyConsumer InsightPortfolio OptimizationBrand ArchitectureGlobal MarketingStrategyMarketing ResearchInnovation ManagementStrategic ThinkingMarket PlanningIntegrated MarketingMarketing ManagementMarket AnalysisBrand EquityAnalyticsPricingMarket ResearchInternational MarketingConsumer BehaviorMarketingMicro ManagementBrand ManagementCross-Functional Team LeadershipCompetitive IntelligenceMarketing StrategyConsumer BehaviourFmcgPantsCustomer InsightProduct LaunchBrand DevelopmentSegmentationTrade MarketingConsumer ProductsFast-Moving Consumer Goods (Fmcg)Fast-Moving Consumer GoodsP&L ManagementProduct MarketingCommodity MarketsProduct Innovation

ABOUT THOMAS BAER

My aim is to help you craft creative, commercially successful plans for your business.

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Thomas Baer — Group Head of Rothmans at BAT in London, GB | Unifers