Thomas Baer
Group Head of Rothmans @BAT
London, GB
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Aug 2022 — Present
Group Head of Rothmans @BAT
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London, GB
Helping to grow the brand globally to £1bn GM annually.
EDUCATION
1997 — 2001
University of St.Gallen
Master of Arts - MA, Media Communication Management
SKILLS
Pricing StrategyConsumer InsightPortfolio OptimizationBrand ArchitectureGlobal MarketingStrategyMarketing ResearchInnovation ManagementStrategic ThinkingMarket PlanningIntegrated MarketingMarketing ManagementMarket AnalysisBrand EquityAnalyticsPricingMarket ResearchInternational MarketingConsumer BehaviorMarketingMicro ManagementBrand ManagementCross-Functional Team LeadershipCompetitive IntelligenceMarketing StrategyConsumer BehaviourFmcgPantsCustomer InsightProduct LaunchBrand DevelopmentSegmentationTrade MarketingConsumer ProductsFast-Moving Consumer Goods (Fmcg)Fast-Moving Consumer GoodsP&L ManagementProduct MarketingCommodity MarketsProduct Innovation
ABOUT THOMAS BAER
My aim is to help you craft creative, commercially successful plans for your business.
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