Thomas McAlinden

Teaching Fellow in Marketing @University of Strathclyde

Glasgow, GB
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WORK HISTORY

Aug 2014 — Present

Teaching Fellow in Marketing @University of Strathclyde

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Glasgow, GB

The best business school in Scotland and consistently ranked among the best in the UK. The University of Strathclyde\'s marketing department has long been recognised as one of the earliest seats of excellence and leadership in marketing learning and research.* Winner - Best Lecturer in Faculty (Business School)- Teaching Excellence Awards 2019* Supervised winning student entry for CIM PG marketing (The Challenge) competition TWO years a row in 2023 AND 2024.* Supervised the winning UK student entry for the annual CIM marketing competition - The Pitch for Fourth Time in FIVE years (2018; 2019; 2020 & 2022).* Deans Award (2023)- Student Support & Community Building* Deputy Director - UG & Hons Programmes* Shortlisted for Best Lecturer (Business School) 2015/16; 2017/18 & 2018/19; 2023/24; 2024/25* Nominated for Teaching Excellence awards every year from 2014 - Present.* Member of UG Management Team; Ethics Committee & Student Experience CommitteeCourse Co-ordinator- MB973 Marketing Management (MBA Oman & Bahrain)- MG925 / MB902 Marketing Management (Msc)- MK412 Brand Management (Honours)- MK430 FMCG Brand Building (Honours)- MK839 / 840 Brand Management & Strategy (MSc)- MG956 Brand Management & Strategy (MBA)Lecturing Experience- Consumer Behaviour (UG & MSc)- Services & Retail Marketing (UG)- International Business Management (Honours)- Brand Management (Honours & MSc)- Sports Marketing (Honours & MSc)- International Services Marketing (MSc)- Marketing: Foundation, Principles & Strategic Application (Graduate Apprentice)- Integrated Marketing Communications (MSc)- OB903 Marketing Management & CSR (Degree Apprenticeship MBA Online)MBA Teaching- Marketing Management (Dubai, Bahrain & Oman)- Brand Management & Strategy (Glasgow, Greece)Executive Education Course Delivery- eCRM: Opportunities & Challenges in a Digital WorldProject Supervision- Honours, MSc & MBA projects- Marketing Works projects (MSc)

EDUCATION

2013 — 2016

University of Strathclyde

Master of Business Administration (MBA). Graduated with Distinction

2017 — 2017

University of Strathclyde

Postgraduate Certificate in Teaching & Learning in Higher Education, Higher Education/Higher Education Administration

2017 — 2017

Babson College

Babson Global Symposia for Entrepreneurship Educators (SEE), Entrepreneurship/Entrepreneurial Studies

2007 — 2008

University of Strathclyde

MSc, International Marketing. Graduated with Distinction

2017 — 2017

Harvard Business School Online

Certificate in Disruptive Strategy, Strategy

2002 — 2006

University of Strathclyde

BA (Hons), Marketing

N/A

Digital Marketing Institute

Certified Digital Marketing Professional, Digital Marketing

2009 — 2010

CIM | The Chartered Institute of Marketing

Chartered Professional Postgraduate Diploma in Marketing, Marketing

2006 — 2006

CIM | The Chartered Institute of Marketing

Professional Diploma in Marketing, Marketing

SKILLS

Market ResearchInternational MarketingCustomer AnalysisOnline AdvertisingB2bDirect MarketingSponsorshipBrand ManagementMarketing StrategyBrand DevelopmentPublic RelationsBusiness StrategyGoogle AnalyticsMedia PlanningFmcgMarket PlanningCopywritingDigital MediaBusiness DevelopmentDigital MarketingRelationship MarketingMarketing ManagementMarket AnalysisEmail MarketingMarketingSocial MediaProduct DevelopmentMarketing ResearchEvent ManagementMarketing CommunicationsCustomer InsightCompetitive AnalysisCorporate CommunicationsLeadershipAdvertisingOnline MarketingStrategic PlanningStrategyBloggingLead Generation

ABOUT THOMAS MCALINDEN

An experienced Marketing practitioner, Educator and MBA graduate who is a natural achiever and has contributed to influencing business-making decisions and increasing business profitability. Is creative, focused and possesses excellent communication and engagement skills and passionate about helping individuals and businesses understand the importance of marketing to organisational success.Specialities- Business Growth & Improvement via Innovation- Brand Analysis & Evaluation- Brand Management- Campaign Management- Leadership- Presenting to both small and large groups

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Thomas McAlinden — Teaching Fellow in Marketing at University of Strathclyde in Glasgow, GB | Unifers