Thomas Ritchie

Digital Media Strategist @Great West Casualty Company

Promote and drive inbound revenue for $1.5B+ trucking insurance provider using multiple media channels to connect with 1k employees, 250 agencies and thousands of insureds. Use multiple skill sets as part of small marketing and communications team that manages website, SEO and SEM strategy, blog and content initiatives, social media, and agency communication. Lead social media, video, and customer engagement strategy on Facebook, LinkedIn, YouTube, and Twitter. Grew inbound business in past year to $18M annual. Core member of digital communications team, contributing to external communications strategy, including social media and web messaging. Aid in creating online resources for trucking insurance agencies serving 46 states, including regular content aimed at improving insured and employee engagement. Developed YouTube Channel, purchased video equipment, and created in-house video production for use on inbound marketing efforts.