Thomas Guenther

WORK HISTORY

EDUCATION

SKILLS

ABOUT THOMAS GUENTHER

Accomplishments• Developed and optimized an integrated marketing campaign (IMC) that was recognized by LG HQ as “Best in Class”.• Strategized, developed and deployed the LG corporate website which is currently being adapted by global subsidiaries.• Developed, negotiated and optimized integrated media plans which returned a 56% increase in added value opportunities.• Researched, developed and implemented multi-million dollar IMC campaigns with total cost savings of over Spearheaded the entrance of the organization into social media. KPI goals were surpassed by over 700%.• Increased web traffic by over 300%, lead-generation by 225% and reduced online media CPM by over 60%.• Streamlined global communication activities improving turn-around time and reducing agency/vendor costs by over 55%.• Researched, implemented and applied best practice SEO (search engine optimization) strategies that achieved #1 page rank.• Planned, developed and launched integrated marketing campaigns which helped increase brand awareness from relatively unknown to over 90%. • Led the creative strategy and marketing communication planning for “SuperSign” solution that received recognition for “Best Technology Innovation” of 2010.• Researched, named, branded and positioned “Pro:Centric” technology platform that is being integrated in to all flat panel displays and becoming a purchasing mandate by high-end hospitality properties.Specialties: Project Management, Marketing Communications, Integrated Marketing, Media Planning, SEM, Agency Management, Vendor Negotiation, Communication/Brand Development, Strategy & Segmenation, Web Development & Analytics, SEO, eMarketing, Content Development, Budget Management