Thiago Magalhães

Senior Specialist Brand Management @BASF

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2022 — Present

Senior Specialist Brand Management @BASF

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Berlin, DE

EDUCATION

2017 — 2017

Brunel University of London

XI International Branding Innovation Week, Branding

2004 — 2008

Pontifícia Universidade Católica do Paraná

Bachelor's degree, Advertising

2013 — 2013

FGV - Fundação Getulio Vargas

Branding: development and management of brands

2014 — 2014

EISE - Service Innovation School

Design Thinker, Design Thinking; Service Design

2016 — 2018

Universidade Presbiteriana Mackenzie

Academic Master's Degree in Business Administration, Business Strategy

2012 — 2012

MIAMI AD SCHOOL BRASIL

Strategic Planning Bootcamp

SKILLS

Strategic PlanningConsumer BehaviourOnline ResearchStrategic Brand PositioningAdvertisingMarket ResearchDesign ThinkingSocial Media MarketingConsumer InsightBrand AwarenessNamingOral & Written Communication SkillsOnline AdvertisingBrand StrategyBranded ContentSocial Media CommunicationsVisual StorytellingMedia PlanningPresentation DevelopmentSocial Media AdvertisingBranding & IdentityBrand EquityBrand ManagementCustomer InsightBrand ImplementationAdvertising ResearchBrand Architecture

ABOUT THIAGO MAGALHÃES

I am a versatile, curious, and creative professional, with a systemic view, collaborative, hands-on, and self-learning skills. I have 15+ years of experience in the marketing industry, with a solid background in research, planning, and strategy. Working along with cross-functional teams, I have developed solutions for multiple segments, including Telecommunications, Education, Fashion, Beauty, Health, Financial, and Food industries. Major clients include Petrobras, Claro, Unilever, Vivo, Natura, Unimed Brasil, Zorba, and Santa Marcelina. I am also an interdisciplinary researcher in social sciences, on themes that connect culture, consumption, and the marketplace. And I am passionate about sharing my knowledge and discoveries through teaching, writing, mentoring, and public speaking.

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