Samuel Gordon

Director of Marketing @Tap Truck Usa

San Diego, CA, US

Scaled Tap Truck USA from 6 Licensees in CA to 125+ across the USA and international markets (Canada, UK, Mexico, Australia), expanding brand presence and amplifying marketing reach• Orchestrated Shopify website development, driving a remarkable increase in organic traffic from <40 to over monthly views, establishing it as the world\'s top mobile bar site• Developed 20+ Shopify service-based sites and 50+ WordPress sites, optimized for maximum search traffic• Successfully created & managed 1,200+ B2B and B2C paid media campaigns• Supercharged sales funnels, converting highly targeted clicks into customers; tracked KPIs (CTR, Conversion Rate, CPC, CPCo, ROAS, CPL, CPM, CPA, etc.) to optimize campaign performance• Created and implemented Pixels across all developed websites and established custom events to better assess conversions.• Developed a mobile landing page funnel, converting visitors into leads by booking services or becoming new licensee prospects• Implemented daily SEO backlink and blog campaigns, boosting domain authority, web traffic, and achieving top rankings for challenging brand keywords• Created engaging, high-quality content on diverse social media platforms (Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter) to foster brand loyalty and expand reach• Curated compelling social media content, fueling substantial growth from 4k to 144k followers, with viral organic campaigns (6.7M TikTok, 4M IG Reel, 4.4M FB Reel)• Managed marketing channels (Websites, Blogs, Email, Social Media, Omni-Channel, SEO, Short Form Video) for cohesive brand messaging• Conducted in-depth market research for informed decisions and targeted marketing• Tested potential markets for viability• Determined optimal media format for impact and ROI• Facilitated licensee onboarding and retention, fostering collaboration• Led team, fostered growth, and facilitated hiring for seamless expansion• Delivered performance reports, providing key insights