Joanna Wilson Brown

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOANNA WILSON BROWN

I run JWB Research — an independent, senior-led research consultancy helping brands understand people and make better decisions.I work with organisations who want insight that’s clear, commercial and genuinely useful, not research for research’s sake.After many years leading research for brands across fashion, media, events, sponsorship, retail, entertainment, experience, public sector and health I now work independently as well as continuing to be the Research Director at MindField Advertising. Either way, clients work directly with me, from brief to insight to recommendation.My approach is simple:I design research around the business decision, not a fixed methodology. That might mean qualitative, quantitative, or a blend of both — but always with a focus on real behaviour, real context and real-world application.Clients value me for:• Straight-talking insight• Thoughtful, well-designed methods• Outputs that are easy to use and hard to ignore• Absolute honesty about what the research is telling usTypical projects include:– Brand and communications strategy– Creative and media evaluation– Sponsorship and partnership impact– Audience understanding and behaviour change– Retail and customer experienceI work with marketing, insight and commercial teams who want research to sharpen thinking, reduce risk and build confidence.If you’re planning something new, rethinking an approach, or want a more senior, flexible research partner, I’m always happy to talk.