Theresa Madeira
Director of Marketing @Philharmonia Baroque Orchestra & Chorale
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WORK HISTORY
Director of Marketing @Philharmonia Baroque Orchestra & Chorale
San Francisco, CA, US
EDUCATION
University of Oxford
Bachelor's Degree
SKILLS
ABOUT THERESA MADEIRA
Highly analytical, data-driven marketing leader with a proven record of delivering innovative ideas and exceeding targets across customer acquisition, engagement and retention.• Experienced in devising, developing and executing complex, multi-channel, strategic marketing plans and utilizing research, customer segmentation and propensity models to maximize efficiency, effectiveness, relevance and ROI. • Extensive knowledge of subscription sales, CRM, email marketing, direct mail, retention marketing, and promotion of new digital products.• Unabashed geek with a passion for metrics - to set objectives, benchmark performance, measure results, and ultimately ensure accountability.• Strategic, creative, big-picture thinker and planner but with a strong eye for detail and focus on timely roll-out, and a reputation for Getting Stuff Done• Strong international management experience (London, Tokyo, San Francisco), leading and developing team members and influencing internal groups and board members around the globe• Good Japanese and French, basic German
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