Theresa Garcia
Marketing & Growth Analyst @Udisc
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WORK HISTORY
Marketing & Growth Analyst @Udisc
Understand and engage users through tailored customer journeys dictated by usage behavior through Braze-Lead communication strategy and segmentation processes across several mediums to reach customers at the right point in their journey-Pursue the growth of disc golf through outreach, speaking events, partnerships, and establishing relationships with cities and local governments-Create all-encompassing campaigns to educate, improve, and grow disc golf while inspiring change within the UDisc application-Contribute heavily to UDisc’s Release Point blog featuring stories of social and political activism, the narration of stories of disc golfers around the world, and coverage of timely disc golf-related content
EDUCATION
Grady College of Journalism and Mass Communication, University of Georgia
Advertising
ABOUT THERESA GARCIA
Through the various fields I have worked in, I have discovered my inherent interest in people. Who are people, what drives them to make decisions, and what can I, as a marketer, do to meet these people in their decision-making? With the use of a variety of tools, I have explored customer pathways, established ever-growing customer personas, and created engaging journeys for users. I\'m seeking to connect with like-minded professionals to continue to push the boundaries for what it means to be in marketing.
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