Pankaj Kumar

WORK HISTORY

EDUCATION

ABOUT PANKAJ KUMAR

A data-driven Digital Marketing Leader with 9.3+ years of experience at the intersection of omni channel marketing, customer intent, and conversion strategy. He specializes in building and scaling integrated campaigns that connect brand visibility with measurable business growth. Leveraging a strong foundation in SEO including GEO & AEO, SEM, PPC, and content strategy, he brings deep experience in aligning digital initiatives with high-converting user journeys and revenue impact.From running an integrated marketing campaigns for B2B & B2C segments to revamping content and User Experience for better Closure and engagement rate, He focuses on actionable insights, conversion intelligence, and precise audience segmentation. His approach ensure aligns with business goal and key focus to improve bottom line.What sets him apart? A strategy-first mindset powered by analytics and curiosity. He believes marketing is not just a visibility—he builds value to the eyes of target audience intent mapping, channel synergy, and continuous optimization.Strengths & Specialties:• Full-Funnel Demand Generation & Lead Growth• Paid Media Strategy (Google, Bing, LinkedIn, Meta, Reddit, Quora, Truecaller)• Email Marketing Campaign• Landing Page Optimization & UX Testing• SEO & Content Strategy• Industry: B2B & B2C• Web & Behavioral Analytics (GA4, GTM, Heatmaps)• Team Leadership & Cross-Functional Collaboration• Sales Enablement and Marketing Collaterals• Campaign Reporting, Forecasting & Budget Control Driven to lead marketing initiatives where every click, visit, and conversion ladder up to real business results - let’s connect.