Milind Patil

Ppc Specialist @Cibirix Inc

Indore, IN

At Cibirix, I manage high-budget Meta and Google Ads campaigns with monthly spends ranging from $500K to $1M for clients in the metal buildings, roofing, and conveyors industries. My primary focus is on scaling ad performance while maintaining lead quality and driving measurable ROI.Successfully delivered a 47.4% ROAS for a key client by refining audience targeting, testing creatives, and restructuring campaigns for efficiency.Planned, executed, and optimised multi-channel campaigns, consistently balancing scale with performance consistency.Partnered with design and content teams to create high-impact ad creatives and conversion-focused landing pages, resulting in improved lead quality and higher conversion rates.Implemented a structured A/B testing framework to evaluate ad copy, creatives, and bidding strategies, leading to continuous performance improvements.Ensured accurate attribution through GA4 and Meta Pixel tracking, with regular audits of event setups and conversion tracking.Provided daily monitoring and actionable insights, enabling data-backed decisions to reduce CPL, increase lead volume, and maximise ROI.This role has strengthened my expertise in high-spend PPC account management, performance optimisation, and cross-team collaboration, delivering scalable growth for enterprise-level clients.

Rajiv Gandhi Prodyogiki Vishwavidyalaya

Bachelor of Engineering - BE

International Institute of Information Technology Bangalore

Data Analyst