Omkar K.
Digital Marketing Specialist @Ensearch Digit
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WORK HISTORY
Digital Marketing Specialist @Ensearch Digit
Developed creative and engaging social media strategies with a content calendar for more than 18 months- Monitored and tracked the performance of the website and social media platforms using tools such as Google Analytics and Facebook insights- Created and optimized landing page for search ad campaigns for Google Ads- Developed pay-per-click (PPC) strategies to increase online visibility, including editing ad copies and performing keyword research- Managed the day-to-day handling of all social media channels such as Instagram, Facebook, TikTok, YouTube, adapting content to suit different channels.
EDUCATION
Durham College
Graduate Certificate, Advertising: Digital Media Management
Seneca Polytechnic
Graduate Certificate, Public Relations: Corporate Communications
Somaiya Vidyavihar University
Master's degree (M.Com), Business Management
Somaiya Vidyavihar University
Bachelor of Commerce (B.Com), General
SKILLS
ABOUT OMKAR K.
I bring expertise at the intersection of digital marketing and higher education, with a focus on strategic enrolment, program growth, and academic leadership. My career has evolved from designing campaigns to leading programs and shaping strategies that connect data, creativity, and outcomes.In digital marketing, I have a strong foundation in social media strategy, SEO, content marketing, paid advertising, and analytics - skills that now inform how I approach student engagement and institutional growth. Over time, I’ve moved from execution to strategy, using data to guide decisions and ensure results that matter.Within higher education, I’ve taught Digital Analytics as a faculty member and now serve as an Academic Manager, where I oversee programs, support faculty, and align offerings with industry needs. In this role, I contribute to strategic enrolment planning, program development, and student success initiatives - helping Durham College remain responsive in a competitive, rapidly changing education landscape.I’m committed to continuous learning and forward-looking leadership, building strategies that balance academic quality, enrolment growth, and long-term sustainability. I welcome opportunities to collaborate with professionals in digital strategy, enrolment management, and education innovation.
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