Theo Hopkinson
Director, Customer Advocacy & Ai Development @Neo4j
Signup · Get unlimited contacts
WORK HISTORY
Director, Customer Advocacy & Ai Development @Neo4j
I lead Customer Advocacy at Neo4j, where I\'ve spent the past year transforming the function from ad-hoc deliverables into an operating system the business can actually rely on — clear services, structured intake, and repeatable production that Sales, PMM, Comms, and Analyst Relations can tap into when it matters.On the AI side, I lead development of internal tools that make customer proof easier to find and use: reference matching for open opportunities, renewal kits for CS, and workflows that help PMM build industry narratives faster. I run cross-functional \"builder pods\" — small teams that prototype quickly, demo monthly, and hand off what works to long-term owners.On the advocacy side, I\'ve built the foundation: a centralized reference library (500+ customers), 50+ published case studies with deliberate emphasis on GenAI and GraphRAG narratives, a Gartner Peer Insights program that doubled review volume at ~4.7, and a Customer Hero Video initiative to bring our best stories to life.|The throughline across both: treating customer proof as a system we can scale: structured, reusable, and designed to show up at the moments that drive growth.If you\'re thinking about how advocacy connects to revenue, or building AI-enabled GTM workflows, I\'d welcome the conversation.
EDUCATION
UCL
Bachelor of Arts (B.A.), English Language and Literature
Product Marketing Alliance
Member | Customer Advisory Board Certified
SKILLS
ABOUT THEO HOPKINSON
I build AI systems that actually work in enterprise.Over the past year, I\'ve shipped 10+ production systems combining graph technology with agentic AI — from BDR research tools that compress 4 hours into 5 minutes, to multi-persona simulators that stress-test messaging before it goes live.Currently at Neo4j, I lead Customer Advocacy and a new cross-functional AI Pods initiative, building tools that help marketing and sales teams work smarter with connected data. I also run Build with AI Fridays — weekly office hours teaching teams to build with AI, not just use it.Previously: Built customer marketing programs at Fivetran, led digital campaigns at Archetype for Microsoft and startups, and produced content at Text100.What I\'m interested in: Graph + AI architectures, agentic workflows, enterprise AI adoption, helping teams ship rather than strategise.Building something with graph or AI? Let\'s talk.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.