Theodore Sielatycki
Creative Director @Broke Records
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WORK HISTORY
Creative Director @Broke Records
New York, NY, US
I lead the development and execution of authentic, performance-driven visual and strategic campaigns that bring our artists’ stories to life and grow their presence across both digital and real-world platforms- My role is at the intersection of creative direction and brand strategy—ensuring each artist’s identity is clearly defined, visually consistent, and positioned to resonate with fans, media, influencers, and creators- I oversee key digital assets across all social platforms for priority artists in need of visual rebranding, often hiring freelance creative teams (DPs, Directors, Editors, VFX, 2.5D/3D animators) on sizable budgets. I\'m tasked with coordinating, creative directing, executing, and handling deliverables on fast timelines, requiring me to tap into benevolent, efficiency-based leadership skills. I draw on my background in the music industry, visual production, marketing, and team building to ideate, build, and lead creative strategies that are story-driven, growth-focused, and uniquely tailored to each artist. Every campaign is rooted in a deep understanding of the artist’s voice and built to create real cultural impact, increased engagement, and viral hits.
EDUCATION
East Carolina University
Master of Business Administration - MBA, Marketing/Marketing Management, General, Analytics
East Carolina University
Bachelor of Science - BS, Entrepreneurship/Entrepreneurial Studies
ABOUT THEODORE SIELATYCKI
Throughout my graduate studies, I have developed a strong interest in business development, marketing, sales, music business, project management, and organizational leadership. This passion stems from my diverse experiences as a student-athlete and freelance photographer working with brands and agencies, both of which have driven me to excel at the intersection of creative strategy and business. As a leader in the classroom, within my community of creative media professionals, and as a former captain of a Division I Track team, I have discovered that engaging, inspiring, and motivating others is what energizes me every day. I am passionate about igniting people\'s potential and helping them become better versions of themselves.
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