Alex Alvarez

Artist Manager @Broke Records

Los Angeles, CA, US

I manage rising independent collective, Illusion Hills, overseeing social media content creation, artist calendar management, show booking, distribution strategy, and digital marketing. I play a key role in designing release rollouts, pitch decks and timelines. I\'ve identified key playlisting/sync placements for my team including Zane Lowe\'s playlist on Apple Music and TIDAL\'s Pop: Rising. I take great pride in booking shows and coordinating with venues, securing performances at venues such Makeout Music and The Observatory. I\'ve worked consistently with external collaborators, including music video directors, producers, graphic designers, and PR professionals.

California State University, Fullerton

Bachelor of Business Administration - BBA, Arts, Entertainment, and Media Management