Theo McCormick
Sr Manager, Market Insights @Bioventus
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WORK HISTORY
Sr Manager, Market Insights @Bioventus
Raleigh-Durham, NC, US
Ensuring market knowledge in the orthopedics arena reaches the proper decision makers in the global Bioventus portfolio.
EDUCATION
Salisbury University
BA, Communications
University of London
Coursework, Infectious Diseases
SKILLS
ABOUT THEO MCCORMICK
My business curiosity in the healthcare space has lead me to become a force multiplier for the sales and marketing organization. Connecting the unseen dots via deep analysis of the market can get to the \'why\'. Bridging sales, marketing and marketing research to implement effective sales growth.Making the connections between Commercialization, HEOR and Market Access efforts. Communication and Marketing issues within the Diagnostics and BioPharmaceutical Marketplace. Changing behaviour of clinicians. Optimizing sales and marketing efforts with demonstrated ROI. Optimizing patient care via appropriate ordering of diagnostic assays and biopharmaceuticals.Specialties: Anonymous Patient Level Data, Customer Master, PharmacoGenomics, Molecular Biology, Marketing, Branding, HIV Medicine, Infectious Disease, Data Aggregation, Advertising and Promotion, Internal Medicine, Cardiovascular Medicine, Bioinformatics, Diagnostics, Pathogens, Companion Diagnostics, PharmcoGenomics, Personalized Medicine, Pharmaceuticals, Buy-and-Bill; Orthopedics; Medical Devices; Customer Experience; Customer Journey; ATU, Segmentation; Publication Planning.
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