Michael Kelly

Marketing Director @Crux Retail, Inc

Atlanta, GA, US

At Crux Retail, I lead strategic and tactical marketing efforts to elevate brand visibility, generate leads, and drive revenue. My role spans content development, digital campaigns, and market research —anchored in a data-driven approach and collaborative execution.Create and manage engaging content across LinkedIn and other platforms, including posts, blogs, videos, and newsletters.Maintain a consistent editorial calendar aligned with marketing goals and seasonal initiatives.Develop email marketing campaigns and automated outreach sequences to nurture and convert inbound leads.Collect and curate multimedia assets to produce compelling case studies showcasing client success stories.Launch and optimize paid campaigns, analyzing performance metrics to improve ROI.Conduct pre-qualifying interviews with prospective leads and supported sales through tailored collateral, including white papers and look-books.Monitor industry trends to inform content strategy and identify new business opportunities.Research relevant tradeshows and companies for partnership opportunities.Evaluate customer journey and collaborate on refining brand positioning and messaging.