Chris Bowling
Head of Digital & Consumer Marketing @Bwh Hotels Gb
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WORK HISTORY
Head of Digital & Consumer Marketing @Bwh Hotels Gb
York, GB
Appointed to the Senior Leadership Team (SLT) to architect the digital transformation and consumer growth strategy for BWH Hotels GB. I bridge the gap between global brand standards and local performance, leveraging emerging tech to drive direct-to-consumer (DTC) revenue.Key Strategic Pillars:• Digital Ecosystem Mastery: Leading the evolution of the BWH GB web platform to deliver a \"best-in-class\" UX, focusing on conversion rate optimization (CRO) and reducing reliance on third-party OTAs.• AI Transformation Leader: Spearheading the internal AI roadmap; implementing generative AI and predictive analytics to streamline marketing operations.• Global Stakeholder Alignment: Collaborating with international counterparts to ensure regional growth aligns with global brand integrity while maintaining high-performance KPIs.• Loyalty & Brand Equity: Driving the expansion of the \"Best Western Rewards\" program through data-driven lifecycle marketing and integrated multi-channel campaigns.
EDUCATION
Woldgate
A Levels, Maths, Graphic Design & Film Studies
The University of Huddersfield
BA (Hons) Computer Games Design, Computer Games Design
SKILLS
ABOUT CHRIS BOWLING
Welcome to my LinkedIn profile! I\'m Chris Bowling, a passionate book direct champion on a mission to empower hoteliers with independence through the power of digital marketing. Here, I share insightful thoughts about the ever-evolving travel industry.MY MISSION I strive to leverage digital marketing and ecommerce strategies to help hoteliers break free from the grasp of OTAs (Online Travel Agents). By doing so, I am committed to providing them with true independence.MY SKILLS Visionary and results-oriented campaign creator Fearless innovation and willingness to learn from failures Team builder and inspirational leader Adaptive problem solver with strong budget managementMY JOURNEY 🧳Ever since joining BWH Hotels (Best Western Hotels & Resorts, SureStay Hotel Group and WorldHotels), I\'ve been captivated by the travel industry\'s complexities and unique challenges. My passion for growth has led me on a continuous journey to discover and implement the best tactics for boosting market share for our hoteliers. In an ever-changing market filled with new challenges, my resolve stands firm.In a landscape flooded with various distribution channels, establishing a strong brand channel that consistently delivers results has become paramount. I firmly believe that by nurturing brand growth, investing in technology, and continuously testing new strategies, we can provide hoteliers with genuine market independence.Outside of work? 🤔Lifelong drummer, metal music fan and drinker of IPAs (yes. one of them guys)
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