Charlie Roberts
Product Marketing Manager @O.C. Tanner
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WORK HISTORY
Product Marketing Manager @O.C. Tanner
O.C. Tanner is the global leader in B2B software and services that enhance workplace culture through meaningful employee recognition. We serve thousands of the world’s most respected brands with innovative solutions backed by research, technology, and human connection- Collaborate with product leadership to shape positioning, messaging, and narrative frameworks that set us apart in a competitive landscape- Manage a growing portfolio of employee recognition solutions, including SaaS platforms, consulting services, AI tools, APIs, global research, career celebrations, custom awards, and more- Drive go-to-market strategy and build best practices for global product launches and releases- Partner cross-functionally with product, sales, marketing, client success, and international teams to bring products to life and drive adoption
EDUCATION
King's College London
Master of Science - MS , International Marketing
Brigham Young University
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT CHARLIE ROBERTS
Product marketing leader with more than 10 years of B2B experience building and scaling global go-to-market strategies across SaaS, fintech, and enterprise platforms. I focus on turning product innovation into measurable revenue growth through strong portfolio positioning, segmentation strategy, and operational GTM discipline.I have led international launch orchestration, built messaging frameworks adopted across regions, and elevated demo and enablement standards that improve pipeline quality and win rates. My work connects product, sales, and executive leadership around clear narratives that translate strategy into commercial impact.I build clarity and structure within growing organizations by mentoring marketing talent, formalizing launch governance, and translating customer and competitive insight into actionable revenue strategy. I partner closely with senior stakeholders on portfolio direction, market expansion, and prioritization decisions.I am motivated by opportunities to strengthen product marketing as a core growth function and to create systems that scale across teams, regions, and product lines.
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