Dan Martinez
Vice President, Marketing @O.C. Tanner
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WORK HISTORY
Vice President, Marketing @O.C. Tanner
Salt Lake City, UT, US
I lead the strategic planning, development and execution of our marketing, demand and communications efforts with a focus on growing brand awareness, sales pipeline and revenue. Responsibility across all marketing channels, including: product GTM, demand & lead gen, content marketing, paid media/search/social, ABM, SEO, website, social media, field marketing, PR, AR, events and integrated campaigns. I\'m fortunate to lead a stellar team of talented marketers as we drive awareness, engagement and growth.O.C. Tanner is the global leader in B2B software and services that improve workplace culture through meaningful employee recognition experiences. Our Culture Cloud is a suite of apps and solutions that help people thrive at work. O.C. Tanner provides these and other services for thousands of the most respected companies in the world.
EDUCATION
Brigham Young University
Bachelor of Science (B.S.)
SKILLS
ABOUT DAN MARTINEZ
Results and growth focused marketing leader with 20+ year record of accomplishment in leading integrated marketing, demand and GTM growth strategies in support of business objectives. Demonstrated success in growing and accelerating sales pipeline through inbound and outbound customer acquisition and expansion strategies. Experience across Tech, SaaS, B2B, B2C, Enterprise/SMB and CPG- Demand and Lead Generation - Product Launch & GTM strategies- Brand Awareness & Management - Account Based Marketing (ABM) & Field Mktg- Integrated Marketing Campaigns - Event Marketing and Management- Digital, Paid Media and Content Marketing - PR, Social Media, Communications- Website Marketing and Optimization - Budget Management ($25M+)
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