Catherine Fortin
Digital Marketing Strategist @Machinex
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Strategist @Machinex
QC, CA
Refonte complète du site web Machinex Sorting et création de deux nouvelles divisions (identité de marque et plateforme web).Implantation d’outils structurants : base de données, CRM et plateforme collaborative de gestion de projet.Planification, gestion et optimisation de + 50 campagnes publicitaires multicanales.Conception de rapports dynamiques SEO, GA4 et recrutement, favorisant une prise de décision fondée sur les données.Direction de + 15 tournages (donc +5 à l\'international, de la planification à la postproduction (vidéo corporative et publicitaire).Organisation annuelle d\'événements : stratégie, billetterie, automatisation courriel et logistique.Définition de la stratégie média et design publicitaire pour + 100 placements médias à grande échelle.
EDUCATION
Université Laval
BAA, Administration des affaires, marketing, gestion des PME
Université du Québec à Chicoutimi
Administration et gestion des affaires, général
Emlyon Business School
Summer session, Entrepreneuriat / études entrepreneuriales
ESSCA
Master of Business Administration - MBA, Marketing international
Université Laval
Master of Business Administration - MBA, Marketing stratégique
ABOUT CATHERINE FORTIN
Passionate about brand storytelling and performance, I turn bold ideas into measurable results.As one of the masterminds behind Machinex’s marketing transformation, I lead digital strategy, automation, and creative campaigns that elevate the brand globally. From complete website redesigns and division launches to high-impact video productions and CRM integration, I bring ideas to life with structure, precision, and flair.With hundreds of ad campaigns under my belt, I master Meta Ads, Google Ads, LinkedIn Ads, Pinterest Ads, Reddit Ads, and TikTok Ads, along with continuous training in GA4 and analytics.My experience spans from FLO EV Charging, Gestev, and Devoray to Machinex, where I’ve directed shoots, built multi-channel strategies, and transformed creative visions into revenue-generating campaigns.MBA in Strategic Marketing from Université Laval (Quebec, Canada)
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.