Spencer Levy
Associate Director, Ad Verification & Operations @Eightbar
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WORK HISTORY
Associate Director, Ad Verification & Operations @Eightbar
Evolve and simplify IBM’s global verification standards to achieve unprecedented levels of scale by allowing the brand to tap into new partners, technology, and inventory which had previously been prohibited•Handle day-to-day client interactions on brand safety, partner pacing, billing processes, and partner negotiations•Formed the first Brand Safety Action team between agency and client which helped to foster new opportunities between the agency and IBM brand as well as streamline communication in times of crisis•Manage agency billing & actualization via in-house reporting tools and Prisma•Work within DoubleVerify platform and directly with their internal teams to manage brand safety strategies, troubleshoot technical issues, and understand latest offerings, best practices, and roadmaps across all inventory sources•Collaborate with Ad Ops to ensure proper implementation, manage migrations, and resolve discrepancies•Create and deliver executive-level presentations to clients including new brand safety strategies, technology POVs, and pacing reports that ensure alignment with client goals and create incremental media value•Evaluate verification partners and products to stay updated on brand safety tools and opportunities•Craft, enforce, and evolve IBM’s onboarding and buying guidelines including the rollout of a new monthly actualization model and RFP tool•Build, test, and evolve IBM internal reporting tools to streamline billing and pacing management
EDUCATION
Emory University
Bachelor of Arts (B.A.)
ABOUT SPENCER LEVY
With over 10 years of experience in digital advertising and operations, I specialize in…
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