Thanos Paschalis
Commercial Marketing Manager @Rockwell Automation
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WORK HISTORY
Commercial Marketing Manager @Rockwell Automation
Toronto, ON, CA
Rockwell Automation is a global leader in industrial automation. It is committed to enabling the next generation of smart manufacturing, focusing on digital transformation, Industry 4.0, and information solutions. I am developing the strategy, process, tools, and programs so our partners can effectively market, advertise, and sell our offering.Key Achievements- Led the development of partner marketing programs for two strategic partner groups, System Integrators and Software Resellers- Spearheaded the development of a new global Marketing Development Fund (MDF) program with research, voice-of-customer conversations, and presentations to C-suite executives- Transformed the organization\'s partner marketing approach, refocusing on thought leadership and outcome-based conversations- Deployed partner marketing campaigns, comprising web, email, social, and paid search, impacting lead and pipeline generation- Optimized the partner marketing experience by improving our internal and external platforms.Responsibilities- Leading the partner marketing programs for our software and system integrator partners- Transforming the partner marketing strategy to refocus on thought leadership- Coordinating co-marketing activities with strategic partners- Optimizing tools and platforms to distribute campaigns, assets, and content to our channel partners- Supporting the marketing on-boarding of new partners
EDUCATION
Athens University of Economics and Business
MSc, Marketing and Communications with New Technologies
Ethnikon kai Kapodistriakon Panepistimion Athinon
BSc, Economics
The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University
Certificate, Data Processing and Data Processing Technology/Technician
SKILLS
ABOUT THANOS PASCHALIS
Marketing professional (MSc) with over 15 years of experience driving marketing excellence and revenue growth for leading organizations. Proven track record of success in leading impactful marketing programs in advertising, digital marketing and lead generation. Certified in Google Analytics, Google Ads, HubSpot Digital Marketing and StackAdapt Programmatic Advertising. Pursuing a certificate in Data Analytics from TMU. Active interest in technology, financial services, banking, advanced manufacturing, robotics, and entertainment.
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