Tessa Munro
Community and Brand Manager @Poet Snow Sports
Signup · Get unlimited contacts
WORK HISTORY
Community and Brand Manager @Poet Snow Sports
Vancouver, BC, CA
As the Community & Brand Manager at Poet Snow Sports, I help shape how our brand connects with the world. Through storytelling, digital presence, and genuine community relationships. Poet is rooted in craftsmanship, creativity, and the pursuit of flow, and my role is to bring that spirit to life across our content and communications.I manage our full social media ecosystem, from strategy and content calendars to execution and daily engagement. I lead the organization and distribution of all brand content (poems, videos, and photos) ensuring that everything we share aligns with our values, campaign goals, and visual identity.A big part of my work is community cultivation. I spend intentional time each day engaging with our audience, industry voices, athletes, and partner brands to stay connected to the conversations shaping snow sports. I also serve as the primary contact for our ambassadors and content creators, coordinating deliverables, strengthening relationships, and keeping our collaborative projects on track and on brand.Data and insights drive continuous improvement, I track performance across platforms, compile monthly engagement and conversion reports, and provide recommendations to optimize content and drive growth in awareness, participation, and sales. I collaborate closely with our Founders to align campaigns, creative direction, and paid media efforts.Ultimately, my mission is to help build a community, centered brand that inspires expression, adventure, and connection, on and off the mountain.
EDUCATION
Colorado Rocky Mountain School
High School Diploma
St. Lawrence University
Bachelor of Science - BS, Psychology
DIS - Study Abroad
Psychology & Studio Art
ABOUT TESSA MUNRO
As the current Community & Brand Manager at Poet Snow Sports, I bring together my passion for people, the outdoors, and creative storytelling to shape how our brand shows up in the world. Poet is rooted in craftsmanship, artistry, and the pursuit of flow, and my role is to bring that spirit to life across our digital presence and community engagement.I manage our full social ecosystem, leading content strategy, calendar execution, daily engagement, and cross-team alignment. I organize and share all brand content, steward relationships with our ambassadors and creators, track performance metrics, and help guide campaigns that deepen connection, spark conversation, and drive brand growth. At the heart of my work is cultivating an authentic, vibrant community both within the snow sports industry and among our audience of adventure-driven individuals.My path to Poet began with a strong academic foundation and hands-on leadership across outdoor and creative fields. I graduated Summa Cum Laude from St. Lawrence University with a B.S. in Psychology and minors in Studio Art, Sports & Exercise Science, and Outdoor Studies. I am a member of Phi Beta Kappa, Omicron Delta Kappa, and served as President of Psi Chi.My previous experience as an Outdoor Program Guide, Social Media Manager, and Admissions Ambassador sparked my love for connecting with people, crafting meaningful digital experiences, and leveraging emerging technology. Working in the outdoor industry sharpened my communication, leadership, risk management, and adaptability, skills that now anchor my work in a fast-paced, creative brand environment.An avid adventure seeker and advocate for environmental stewardship, I’m passionate about elevating brands that celebrate the outdoors and inspire people to live with intention, creativity, and flow. I’m excited to continue building community, telling stories, and helping Poet grow into a brand that resonates deeply both on and off the mountain.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.