Terry Ledden

WORK HISTORY

EDUCATION

ABOUT TERRY LEDDEN

Terry Ledden brings 30+ years of sales consulting, training and coaching experience to achievement driven sales teams committed to growth. Terry has been an award winning member of several internationally recognized global sales and leadership training organizations delivering sustainable sales improvement across small, mid and enterprise organizations. His experience ranges from the simple transactional sales cycle to the most complex, multi-variable enterprise selling environments. His track record crosses several industries including SaaS, manufacturing, professional services, HVAC, associations, IT and others. His diagnostic driven approach ensures the development of an effective sales growth solution versus a superficial sales training initiative that often fails to produce lasting improvement. • Competency - Behavioural Assessments for staffing and employee development decisions • Specialist in long term, sustainable sales growth and behaviour change • Pursuit – Opportunity Management strategy - war room facilitation • Mapping the complex enterprise sales process • Sales Staffing and Interview process and training • Sales Process – CRM integration • Working with Terry, my group has experienced a 53% increase in sales • We’re on track to double our results compared to last year • Terry has had a career saving impact on my life • The people we’ve hired using the Sales AboutFace system have outperformed just about everyone else we’ve hired previously • We’ve increased our close ratio by over 60% Seeing the levels of work stress in sales and business and the resulting rate of casualty on people and families, he served on the Board of the Royal Ottawa Hospital Foundation helping to raise awareness and support for the issue of mental health within business the community. To manage stress in his own life Terry relies on the support of his faith, family and personal play-time on motorsports tracks pushing his race car to the limits and challenging others to do the same as a Certified Level II high-performance driving instructor at Calabogie Motorsports Park.