Terry Brown
Vice President, Senior Partner @Goto Marketers Inc
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WORK HISTORY
Vice President, Senior Partner @Goto Marketers Inc
GoTo Marketers is a digital marketing and business development agency with a focus on technology and software. As strong believers in sales and marketing alignment, GoTo Marketers brings all the elements and experience your company needs and ensures you get the most out of the growth investments you make.
EDUCATION
Birmingham City University
Electronics
SKILLS
ABOUT TERRY BROWN
Experienced product management and product marketing professional, customer and business focused with extensive international B2B experience managing product and service portfolio life cycle. Domain expertise gained from working in the Telecoms, IT Service Management (ITSM), Managed Service Provider (MSP), Enterprise Security, Business Intelligence (BI) and Healthcare industries in senior roles. Proven ability to identify market opportunities and develop them into successful customer acquisition strategies. Extensive experience defining and driving marketing strategy in support of the sales process, including; product marketing, social media, lead generation/nurturing, SEO, Adwords, PPC, campaign management, marketing communications, PR, channel marketing and media/analyst relations. Managed geographically dispersed, cross-functional teams engaged in the implementation of product and outreach programs. Experienced people manager and motivator.Specialties: Definition and execution of Product and Marketing strategies. External and internal company and product messaging, positioning, pricing, vertical market segmentation, collateral, web site, promotions, trade shows, interface to trade press, analysts, PR agencies
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