Terry Richards

Digital Analytics Director @TRKKN

York, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

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WORK HISTORY

May 2025 — Present

Digital Analytics Director @TRKKN

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EDUCATION

2002 — 2004

Park Lane College

BTEC National Diploma, Performing Arts

2001 — 2002

Abbey Grange 6th form

A levels, Mathematics, Double IT, Psychology

1996 — 2002

Abbey Grange High School

GCSE

SKILLS

Conversion OptimizationSearch AdvertisingKeyword AdvertisingGoogle AdwordsOnline AdvertisingEmail MarketingSearch Engine Marketing (Sem)Direct MarketingOnline MarketingOnline RetailGoogle Adwords ProfessionalDisplay AdvertisingDigital MarketingSEOTrend ForecastingPay Per Click (Ppc)Landing Page OptimizationBrand DevelopmentSemKeyword ResearchE-CommercePpcLink BuildingOnline Lead GenerationTrend AnalysisWeb AnalyticsIntegrated MarketingPaid Search StrategyDigital StrategyOrganic SearchGoogle AnalyticsAffiliate Marketing

ABOUT TERRY RICHARDS

Over 15 years of digital media and data experience, I currently project manage AdOps, data and AdTech solutions for a global digital agency: data analytics, data visualisation, data layers, ETLs, data warehouse design, custom java script variables and custom adtech solutions. I deliver an omni-platform approach to media and insight within the global pharmaceutical, health and wellbeing network, as well as building data infrastructure in accordance with GDPR and the upcoming cookieless future of measurement and advertising.I work closely with all members of the digital and product innovation departments to develop technological strategies which support cross channel marketing plans for increased client success.

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