Louisa Shaw
Solutions Consultant @TRKKN
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WORK HISTORY
Solutions Consultant @TRKKN
As Principle Solutions Architect, I lead enterprise solution design and technical pre-sales strategy across global engagements. I act as the crucial bridge between complex cloud/ad-tech capabilities (GCP, GMP) and executive-level commercial goals, ensuring our technical architectures directly drive revenue and business transformation for our clients.Key Impacts & Responsibilities:Commercial Strategy & Pre-Sales: Own the technical pre-sales strategy for high-stakes pitches. Recently directed solution designs and strategic workshops that directly secured £120k+ in new business and converted into £100k+ long-term consultancy retainers in my first 3 months.Enterprise Architecture: Architect and oversee the delivery of transformational data and measurement infrastructures—including Server-Side GTM, GA4, and Google Cloud Platform (BigQuery), for enterprise brands.Practice Building & Scaling: Designed and established scalable solution delivery frameworks that have accelerated onboarding and time-to-value across 10+ major enterprise accounts.Executive Advisory: Serve as the strategic technical advisor to C-suite and senior stakeholders, creating technical roadmaps that unlock new revenue streams, ensure privacy compliance, and elevate overall digital maturity.
EDUCATION
East Sussex College
Higher National Diploma, Podcast Production
West London College
Computer Programming
ABOUT LOUISA SHAW
I am a Strategic Technical Leader and Principal Solutions Architect with over 15 years of experience bridging the gap between complex data/ad-tech engineering and C-level commercial strategy.Throughout my career, I’ve specialized in building scalable solution design practices, driving global digital transformation programs, and acting as the executive technical sponsor in high-stakes pre-sales engagements. I am passionate about scaling and mentoring high-performing architecture teams across EMEA and APAC to drive delivery excellence.My approach combines deep expertise in cloud data architecture (GCP) and modern Ad Tech ecosystems (GMP, identity resolution, server-side infrastructure) to shape go-to-market strategies, secure enterprise retainers, and unlock multi-million-pound revenue streams for global brands.Core Specialties: Practice Leadership: Cross-functional team management, global practice rollouts, mentoring senior architects. Commercial Strategy: Executive technical sponsorship, GTM strategy, ROI modelling, pitch leadership.Enterprise Architecture: Cookieless infrastructure, Identity Resolution, Data Clean Rooms (Ads Data Hub), custom event schemas. Tech Stack: GCP (BigQuery), GMP (DV360, CM360, SA360), GA4, Server-side GTM.
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