Terry Oneal
Co-founder & Chief Commercial Officer @Ajornada
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WORK HISTORY
Co-founder & Chief Commercial Officer @Ajornada
Los Angeles, CA, US
Built a luxury spirits brand from scratch, rooted in heritage, scaled through taste, and positioned for long-term cultural relevance. Led all commercial strategy, from GTM to investor narrative to on-the-ground activation. Helped drive the brand to an 8-figure valuation through strategic storytelling, operator partnerships, and distribution plays.
EDUCATION
UCLA
B.A., American Literature and Culture
ABOUT TERRY ONEAL
I help founders grow with precision…especially in Los Angeles, where traction doesn’t just come from having a good product… it comes from knowing how to do things.I was the founder of a luxury alcohol brand rooted in cultural storytelling. One of the early operators at Fear of God during its rise. And I started my career in investment banking—where I learned the rigor behind capital, structure, and scale. Since then, I’ve built brands, led go-to-market efforts, and advised across sectors where taste, timing, and traction matter.But what sets me apart is how I think: relationally, operationally, and with cultural fluency.I know how to connect dots across brand, business, and community, and I’ve done it in rooms ranging from startup off-sites to private tastings to investor decks to high-stakes retail launches.Whether you\'re navigating GTM in Los Angeles, building a distribution strategy, or refining your positioning, I move like a true teammate, not like your average vendor.My work spans:• Go-to-market & growth planning • Commercialization & ops refinement • Strategic positioning & partnership design • Network orchestration across Los Angeles’ off and on premise retailersIf you’re expanding into Los Angeles…or want to build something here that lasts…I can help you accelerate smarter, faster, and in a way that makes s••••••••@stepupequity.com
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