Terri Takata-Smith

Vice President of Marketing and Communications @Downtown Boulder Partnership

Boulder, CO, US

Provide strategic leadership and management of the organization’s initiatives to market, brand and promote yearly objectives and overall mission of the Downtown Boulder Partnership (DBP), a 501(c)6 and sister organizations, Downtown Boulder Business Improvement District and Downtown Boulder Community Initiatives, a 501(c)3. Responsible for fostering and maintaining a strong brand identity and ensuring consistent brand and event messaging / design between the three organizations. Develop and implement brand campaigns, digital / social media marketing strategies, crisis communication plans, public relations initiatives and oversee event marketing / promotions. Build and foster strong relationships with DBP’s internal and external teams, boards of directors, partner organizations, stakeholders and general public through targeted communication channels. Plan, execute / evaluate website content / design, social media strategy and newsletters (public facing and business-focused with open rates of 30%+).Serve on the senior leadership team and supervise marketing coordinator position, college internship program and vendors. Collaborate with CEO and other senior staff to define annual goals and metrics for measuring success. Assist in the preparation of annual operating plan for presentation and approval by Boulder City Council. Lead monthly marketing committee meetings and provide monthly board report of marketing activities. Partner with City of Boulder officials and other community organizations to implement special projects/events /initiatives (e.g. streetscape improvements, transportation initiatives, COVID recovery-related efforts and crisis communication plans). Manage/host industry-specific webinars and informational sessions throughout the year.

Pepperdine University

BA